Notes

Reprinted January 2013.
Includes bibliographical references (p. 384-387).
Introduction -- Essays -- Scenic playground -- Thermal wonderland -- Unique Maoriland -- Sportsman's
paradise -- Planes, trains and automobiles (and ships) -- Celebrations and exhibitions -- Pastoral
paradise.
Essays: Creating a tourism industry : the backdrop for tourism publicity / Margaret McClure -- Shaping
New Zealand's identity : the role of tourism publicity / Richard Wolfe -- Against the odds : attracting
visitors in the golden age of travel posters / David Pollcak -- Happy marriage : aligning tourism and
publicity / Richard Wolfe -- Selling Maoriland : Måaori at the centre of tourism publicity / Mark Derby
-- Publicising peaks : early promotion of mountain tourism / Lee Davidson -- Apprentice dream makers :
teenage commercial artists / Gail Ross -- High art : the fine art of commercial art / Warren Feeney --
Lasting images : photography and tourism publicity / Barry Hancox -- Scintillating cinderellas : New
Zealand tourism poster stamps / Gail Ross -- Splendid naturalism : New Zealand's posters in a global
movement / Nicholas D. Lowry -- Tracking developments : a tourism publicity timeline / Peter Alsop.
Celebrates the remarkable range of tourism posters and other publicity that helped promote New Zealand
- both locally and to the world - until the 1960s, before television and colour photography changed the
publicity landscape forever. With close to 1000 images and of important essays, Selling the dream is
the first dedicated and extensive celebration of this valuable material. The imagery is some of the
finest graphic art ever produced in New Zealand"--Jacket flap.